• Directed a complete brand revitalization, developing a new visual identity, logo, and video series that significantly increased brand appeal and secured three strategic collaborations within the first year.
• Developed and executed a comprehensive content strategy across all brand channels (digital and physical), managing art direction, budgets, and team assembly, which significantly increased brand visibility, resulting in a 40% increase in account demand for marketing materials and a 18% uplift in social media engagement and website click-through rates.
• Conceptualized, produced, and launched "The Art of Geeking" documentary series, a platform showcasing creative professionals and their unique perspectives, fostering a strong community around the brand and significantly increasing brand visibility.
• Built an engaged Instagram community of 12.6k followers over 5 years, utilizing a mix of organic content and targeted campaigns to establish a strong brand presence from the ground up.
• Strategically utilized personal network to secure high-profile product placements with influential artists, including Daniel Arsham, Pusha-T, and others, significantly enhancing brand visibility.
